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Book your stand at the Gothenburg Book Fair – the largest book exhibition in the Nordic region.
Want to exhibit at the Nordic region’s largest cultural event? Secure a space at the Gothenburg Book Fair 2025!
The Gothenburg Book Fair is not only the Nordic region’s largest cultural event, but also one of the largest book fairs in Europe. We can boast over 90,000 visits, 750+ exhibitors and over 3,500 program events annually.
We welcome guests and visitors from all over the world and in 2024 we had 116 international participants from 29 different countries in the program. The exhibition floor is over 10,523 square meters in size and last year 700 journalists reported from the event.
The Gothenburg Book Fair is a hub for literature and culture, but it is also a marketplace for book sales and a unique platform for brand building.
For an in-depth presentation of the Fair, Gothenburg and Sweden please visit our campaign site here →
Price Tier 
Starting with bookings for the 2025 Fair, we will be implementing a tiered pricing system, where it pays off to book early. Here’s how the pricing tiers work:
1 October–31 March, 2 150 SEK/m² → 1 April–30 June 2 300 kr/m² → 1 July–24 September 2 500 kr/m².
The Fair in numbers
750+ exhibitors
10 523 m2 floor
90 000+ visits
3 500+ events
In your stand, you have the opportunity to showcase your product/brand to the vast number of visitors from the industry that are present at the fair, as well as the culturally interested public. Make contacts, organize a social gathering or sell your book – the possibilities are endless.
Navigate the Fair's areas and stages
Find the perfect spot to showcase your brand or product →
The Global Square
With a focus on global challenges, international literature and local initiatives, the Global Square is a meeting place for human rights, democracy, and a fair, sustainable, global development.
Food & Crafts
The Book Fair’s popular food and craft area includes no less than three stages (Food, Craft and the Green Stage) and a lush Food Court, with plenty of seating. Book your stand in the Fair’s greenest and most fragrant area!
Comics and Sci-fi/Fantasy
Do you draw comics, run a fanzine or small publishing house? Smaller players in the comics industry have the opportunity to participate as exhibitors in the area we call “Seriestrippen” or “the Comic Strip”. Here you book your stand along the strip of tables, next to the stage. This is the meeting place for everything related to comics, cartoons, fantasy and science fiction at the Book Fair.
The Children's Area
In 2023, the Book Fair invested in an area for children 0-5 and 6-12: a calm, cosy, inspiring place adapted for both adults and children. The two stages A Little Stage and The Book Tent attracted large audiences during all days of the Fair. The Children’s Area can be found in the A-hall and is a space tailored to attract children and their adults, as well as people in the related industry.
School at the Fair
Teachers from all over Sweden gather at the Book Fair for competence development and inspiration. Here you will find the Teacher’s Stage and the Pre-school at the Book Fair area, which together find a large and highly engaged audience. Being seen in connection with one of these stages is a good way to reach both professionals in the pre-schools and schools industries, as well as the general interested public.
Literary Societies
The Book Fair’s corner for classic litterature, where the literary societies have the opportunity to present new perspectives on classic Swedish authors. Book a stand and showcase your literary society!
The Square for World Literature
At the Square for World Literature, we gather publishers who publish books in languages other than Swedish and who work towards multilingualism. This is also where authors and works from abroad that have been translated into Swedish can find their audience.
The Library Area
The Book Fair has been a meeting place for librarians since its inception in 1985, and in the Library Area they meet for literary inspiration and industry matters.
This is also where the Library Stage is located, which focuses on library development, reading promotion and literature issues.