Active voucher codes
Guest of Honour
at the Gothenburg Book Fair
A unique opportunity for your country, culture, literature and authors.
EACH YEAR, THE TONE and theme for the Gothenburg Book Fair is set by our Guest of Honour – a specific country or language, region or culture.
The Guest of Honour benefits from a large-scale, eye-catching and centrally-located stand at the event which is guaranteed to receive many visitors. Our food outlets tailor their range to the Guest’s culinary highlights, readings and artists from their country are showcased at VIP receptions, and the opening of the Book Fair as a whole takes place at the Guest’s stand under the gaze of cultural stakeholders, authors, journalists, politicians and readers.
As our prominent Guest of Honour and the centre of attention, you will be afforded a unique opportunity to market your country, culture, literature and authors to more than 80,000 visitors and in excess of 700 journalists. The Book Fair generates over 7000 articles in the media, and highlighting our Guest of Honour is always at the top of our agenda.
PAST GUESTS OF HONOUR: Brazil, Estonia, Germany, Hungary, Latvia, Lithuania, the Netherlands, the Nordic countries, Poland, Romania, South Africa, South Korea, Spain, United Kingdom, Sápmi, Québec.
Upcoming Guests of Honour at the Gothenburg Book Fair
Guest of Honour 2027: Flanders and the Netherlands
Flanders and the Netherlands are Guest of Honour at the 2027 Gothenburg Book Fair. From one North Sea harbour to another, Antwerp, Rotterdam and Gothenburg have long connected people and cultures. Drawing on our shared history, we invite you to discover the wealth of voices in Dutch‑language literature.
Meet contemporary authors who explore themes such as identity, migration, language and translation, and the fair’s central themes for 2027: democracy and humour.
Celebrated internationally and translated into many languages, authors from Flanders and the Netherlands – novelists, poets and essayists, playwrights, children’s authors, illustrators and graphic novelists – experiment with form and voice. Enter a world of stories, voices and ideas from Flanders and the Netherlands, and find a home in our literary harbours.
Guest of Honour 2028: Lithuania
Lithuania will be the Guest of Honour at the 2028 edition of the Fair. This marks the second time Lithuania has taken centre stage at the Nordic Region’s largest cultural event, following its previous role as the theme country in 2005. The letter of intent was signed at the 40th edition of Gothenburg Book Fair.
During the preparation years leading up to 2028, Lithuania will focus on building connections with Swedish literary organizations and publishers, establishing programs for translators, and promoting new translations from Lithuanian to Swedish. The goal is to introduce Lithuanian culture and history to Sweden, fostering publishing cooperation and inspiring a new generation of readers. Since both Vilnius and Gothenburg are UNESCO Cities of Literature, this collaboration opens up even more opportunities for creative exchange and co-creation.
Daina Urbanavičienė, Vice Minister of Culture of Lithuania, stated:
– Lithuania is proud to become the Guest of Honour at the 2028 Gothenburg Book Fair. We welcome the long-term partnership, which is now taking clear shape through to 2028, with even more active participation of Lithuanian authors and publishers starting in 2025, when we mark the 20th anniversary of Lithuania’s first appearance in the spotlight at the Gothenburg Book Fair. Twenty years later, we are ready to elevate our cooperation with the Nordic publishing industry to new heights.
– The increasing Lithuanian presence from 2025, culminating in the grand celebration of 2028, will provide visitors with a unique opportunity to explore the country’s vibrant literary and cultural landscape, highlighting both contemporary voices and historical perspectives. This type of long-term engagement is what truly makes a difference for the Guest of Honour, creating an unforgettable experience not only for the readers but for everyone involved, says Frida Edman, Book Fair Director.
The program will be developed in collaboration with the Lithuanian Cultural Institute and the Lithuanian Publishers Association.
“Our participation as Guest of Honour at this year’s edition of the Gothenburg Book Fair has been an invaluable opportunity for Korean authors and publishers to meet the people of Sweden. I hope that the continued exchange between our publishers and countries will lay the foundations for us to work together to secure the future of books, literacy, peace and democracy.”
Korean Publishers Association
Slide of